Exclusive Email Samples for B-School
Email 1
SL: Please step away from the vanilla candle
Email Body:
[First Name], imagine this:
You’ve been invited to a birthday party.
Fun!
One teeny-tiny problem…
You barely know the birthday person.
So you do what any responsible gift-giver would do:
You investigate.
You scan their Instagram.
You reread the group chat.
You ask a mutual friend, “What do they like?”
The response?
“Oh, you know…nice things.”
Incredible. Very helpful. Case closed. 🙃
Forty-five minutes later, you’re standing in a store holding a candle called Enchanted Vanilla Moonlight and thinking:
“People like candles…right?”
Maybe.
Or maybe the birthday person has twelve candles, hates vanilla, and is quietly wondering why everyone thinks their personality is “pleasant-smelling wax.”
That’s the trouble with buying for someone you barely know.
You’re not choosing.
You’re guessing.
And, [First Name], a lot of entrepreneurs build their entire business this way.
They guess what their customers want.
Guess which problems matter most.
Guess what to include in their offer.
Guess what words will make people pay attention.
Then, when nobody buys, they assume the product needs more bonuses, a prettier logo, or an emergency dance video on Instagram.
Usually?
They don’t need more stuff.
They need better customer clarity.
Because great marketing starts when you understand your customers so well that your message makes them stop and think:
“Wait. How did you know?”
That’s one of the foundational skills you’ll develop inside B-School.
You’ll learn how to identify the right customers, uncover what they genuinely want, understand what’s keeping them stuck, and communicate your offer in language that feels personal—not painfully generic.
And I’m not talking about a customer profile that says:
“Woman. Age 35–45. Likes coffee and travel.”
Cool.
So does half the internet.
I’m talking about understanding what she’s trying to change, what she has already tried, what she’s worried about, and what would make your offer feel like the obvious next step.
Once you know that, everything changes.
Your content gets sharper.
Your offer gets stronger.
Your copy gets more persuasive.
And selling feels a whole lot less like tossing random gifts at strangers and hoping somebody says thank you.
Ready to stop guessing and start building a business around real people and real demand?
Love,
Marie
P.S. A vanilla candle can survive being a safe guess. Your business offer cannot. B-School helps you understand what your customers truly want—so you can create and market something they’re genuinely excited to buy.
Email 2
SL: Your course graveyard called…
Email Body:
[First Name], somewhere on your laptop there’s a folder.
You know the one.
Inside, you’ll find:
A workbook you downloaded but never opened
A course dashboard permanently stuck at 17%
Seven pages of enthusiastic notes
A password-reset email from a program you forgot you owned
It’s basically an archaeological site for past versions of you who declared:
“This is it! This course is going to change everything.”
Then life happened.
Work got busy.
The lessons piled up.
And one innocent “I’ll continue tomorrow” quietly became eleven months.
If you’re thinking:
“I’ve already bought courses I never finished. Why would B-School be any different?”
That’s a completely fair question.
But here’s an important distinction:
Information doesn’t transform a business.
Implementation does.
You don’t need another 43-hour video library filled with fascinating facts you’ll someday use “when things calm down.”
Spoiler: Things rarely calm down.
You need a clear sequence that helps you turn what you learn into something your business can actually use.
That’s what B-School is designed to help you do.
As you move through the program, you’re not merely learning about business.
You’re building the pieces of yours.
You’ll work on:
A clear plan for what to sell and whom to serve
An offer people can understand and want
Positioning that helps you stand out
Marketing messages and content that build trust
A lead-generation and audience-growth system
A simple website and technology plan that supports sales
Those aren’t gold stars for finishing another lesson.
They’re real business assets.
And the custom AI tools can help you move from “Hmm, let me think about this for three weeks” to a useful first draft much faster.
Now, let’s be clear:
B-School cannot climb through your laptop and complete the work while you watch Netflix.
You still have to show up.
But instead of wondering what to do, when to do it, and whether you’re doing things in the right order, you’ll have a proven roadmap to follow at your own pace.
So the goal isn’t to become someone who finishes courses.
The goal is to become someone who builds a business.
Ready to turn learning into action?
Love,
Marie
P.S. Your laptop doesn’t need another beautifully designed PDF gathering digital dust. Your business needs a clear offer, compelling message, and practical plan. That’s what you’ll create inside B-School.